I'm am shocked and appalled.
That a state government would stoop to exploiting prejudices to create 'funny' viral ads to reach youth about road distraction dangers of using mobile phones is utterly shocking!
And also note they drew a line at some prejudices as one had combats a prejudice while others actually use the prejudice!
The Asian driver ad has a message that asian drivers can be good drivers...
But other ads say that every time you use a mobile phone while driving an emo is born, another that redheads, referred to by a derogatory term, have sex!
The 'humour' comes from the absurdness of the claim of course but that has no bearing of the fact that they are knowingly using clear prejudices.
Emos have enough villification already. Recent years have seen anti-emo riots in one country for goodness sake! And with the hate-murder and bashing of Goths in the U.K. the government think that tapping into a prejudice against a harmless subculture is ok?
And red hair is an inherited characteristic, making the ad about them having sex RACIST.
This is not ok. This is despicable and disgusting. And no 'its aimed at the young people' excuse covers the fact that one form of racism and hatred of subcultures are being exploited cynically by the government. Note that talking about anti-redhead prejudice isn't commonly considered racist and this prejudice is more commonly accepted so its something they'd think acceptable while they did the opposite on anti-asian prejudice where they'd get more of an outcry.
http://cosmos.bcst.yahoo.com/up/yaunzpop/popup/?rn=16196868&cl=18874625 theres some vid of this, which i only hesitantly post as i do not wish to help them spread the 'virus' of HATE but should allow people to see the evidence for themselves.
The people responsible for this should be sacked. And face criminal charges for villification. Emo's and Redheads should SUE! And I hope they do in a massive class action.
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